“We are currently experiencing a restart of our personal and professional lives and the encouragement to return to normal life despite all the problems and difficulties is the leitmotif of our new campaign. Slovenská sporiteľňa has been promoting the message #spolumamenato (#believeinourselvestogether) since the outbreak of the crisis. We are trying to interlink values such as trust, solidarity with useful solutions for our clients and employees. With this campaign we are strengthening our long-term positioning as an innovative and responsible leader. We are aiming this product proposition at all those who don’t have an account with our bank and are looking for a strong, trustworthy and innovative banking partner,” says Dáša Juríková, Head of Brand Strategy & Development at Slovenská sporiteľňa.   

The campaign starts on 18 May in television, online and direct communication. A special media event will be part of the campaign. The actor Marián Mitaš was hired for this campaign; he is doing a captivating interpretation of the Adam Ďurica song Spolu (Together) with modified song lyrics. The campaign is interactive; people can join in, record their own short video, upload it to www.spolumamenato.sk and share it on social media (from 1 May).

During the crisis, Slovenská sporiteľňa has been focusing on building brand value by means of intensive communication of customer care, assistance and useful innovations such as free accounts for more than 500 thousand retail clients, assistance for thousands of companies and EUR 1,000,000 donated by the bank and its foundation to fight the coronavirus. Slovenská sporiteľňa also introduced several useful innovations such as secure signing of transactions in George (mToken), sending of PIN via SMS, personalised advisory by means of the unique web application called Financial plan or a special solution for businesses starting online sales without having to create an e-shop. Slovenská sporiteľňa allows its clients to defer loan payments via an online automated process in George.


Campaign: #spolumamenato
Client: Slovenská sporiteľňa
Creative agency: Zaraguza
Creative director: Michal Pastier
Art director: Milan Malý
Strategist: Jakub Straka
Ideamaker: Nela Pazderková
Senior copywriter: Eva Myjavcová
Account manager: Eva Klimeková, Jaroslava Huljaková
Media director Zaraguza: Pavol Krutý
Media and influencers: Wavemaker
Production TVC: Protos Productions
Director: Pepe Ehrenberger
Cameraman: Martin Kollár
Music: Michal Novinski