#howto conference 2021


We are pleased to invite you to the third year
of the largest business event in autumn

Bratislava, 20.  October 2021, from 8:00

#howto conference 2021


We are pleased to invite you to the third year of the largest business event in autumn

Bratislava, 20.  October 2021, from 8:00

Don’t miss #howto

#howto is an event especially for small and medium entrepreneurs, where you’ll:

  • hear inspiring speakers
  • learn business success stories
  • meet new business partners
  • enjoy wonderful food and drink
  • meet the winners of the FéliX award

Don’t miss #howto

#howto is an event especially for small and medium entrepreneurs, where you’ll:

  • hear inspiring speakers
  • learn business success stories
  • meet new business partners
  • enjoy wonderful food and drink
  • meet the winners of the FéliX award

#howto will be presented by

Sajfa

Veronika Cifrová Ostrihoňová

#howto will be presented by

#howto agenda

#howto agenda

Bizz talks: Stories that inspire

Listen to the stories of successful personalities, how to get ahead in business, build a brand or manage a crisis.

Dara Rolins


It’s not
just about singing
for a long time

Michal Meško


Brick & mortar
vs. e-commerce – multichannel,
as a business pillar

Roman Trzaskalik


Pilsner Urquell,
a brand
for 21st century

Ivan Milý


Rebranding
of our households’
traditional brands

Bizz talks: Stories that inspire

Listen to the stories of successful personalities, how to get ahead in business, build a brand or manage a crisis.

Exclusive guest at #howto

Mika Häkkinen

The “Flying Finn”, a two-time Formula One world champion, will fly to the conference in a different role than you are used to. He reveals to us a recipe for staying resilient in the face of tough competition, in his case when racing with Michael Schumacher. And he will tell us why data is the key to unlocking potential not just in business but also in F1.

 

Exclusive guest
at #howto

Mika Häkkinen

The “Flying Finn”, a two-time Formula One world champion, will fly to the conference in a different role than you are used to. He reveals to us a recipe for staying resilient in the face of tough competition, in his case when racing with Michael Schumacher. And he will tell us why data is the key to unlocking potential not just in business but also in F1.

 

The CEO of Slovenská sporiteľňa holds a discussion with successful Slovaks

This time, Peter Krutil invited four successful personalities, working mainly abroad, to discuss with them the future of business and other attractive topics.

Peter Krutil


Chairman
of the Board of Directors
and Chief Executive Officer
of Slovenská sporiteľňa

Ľuboš Pástor


professor
at the University of Chicago,
member of the Bank Board
of the National Bank of Slovakia

Radoslav Danilák


hardware designer
and architect,
co-founder
and CEO of Tachyum 

Gabriel Szabó


Executive Vice President
of the MOL Group
for the
Downstream Area

The CEO of Slovenská sporiteľňa holds a discussion with successful Slovaks

This time, Peter Krutil invited four successful personalities, working mainly abroad, to discuss with them the future of business and other attractive topics.






Business price of Slovenská
sporiteľňa and SME – Index






Business price of Slovenská
sporiteľňa and SME – Index






Business price of Slovenská
sporiteľňa and SME – Index






Business price of Slovenská
sporiteľňa and SME – Index

Trends in Business: Business data as the “oil of the future”

How to create the right prices, get the most out of the client, connect offline business with the online world and automate internal company processes? Company representatives who know how to use data for the benefit of business will tell you more.

Peter Krišťák

PRICEWISE s.r.o.
 

Pricing: What data needs to be collected for pricing and management? Where to start, what is the low-hanging-fruit in pricing? Where should your (data-based) Pricing go in the future?

Filip Vítek

Mocnedata.sk
 

Mining customer value: Many clients fall into the client’s databases after an initial purchase. How to arouse the client’s desire to buy again? Which behavioural factors serve as an indication of a Cross-Sell or Up-Sell? How to manage the retention of subscriptions or recurring services?

Ondřej Knot

Dateio
 

“Hay” above gold: Transaction data is often considered only as “hay”, a necessary evil that needs to be stored for some time and then deleted as soon as possible, so that it does not take up space. However, transaction data (and their analysis) is a source of (often) the strongest predictors of a client’s future behaviour (and value).
So how do you use data from “boring” transactions?

Eduard Suchánek

Bolt
 

Adding an online leg to an offline business – BOLT: The pandemic has shown that having an online leg of your traditional (offline) business greatly pays off. However, in addition to setting up a website / app, this rebirth also requires significantly different data settings. Suddenly, completely different data needs to be collected and analysed. What is the best way how to manage this rebirth?

Karin Fuentes

Digitoo
 

Robotisation has leaked from factories into offices – Digitoo: Developed technologies increasingly make it possible to standardise and automate human labour. Many believe that robotics primarily concerns manufacturing companies. In reality, however, non-manufacturing activities (such as HR, accounting, marketing, ...) represent a higher rate of return on automation. What sort of data do you need for this and when is it worth thinking about automating “office” processes?

Trends in Business: Business data as the “oil of the future”

How to create the right prices, get the most out of the client, connect offline business with the online world and automate internal company processes? Company representatives who know how to use data for the benefit of business will tell you more.

Topic of the day:
What has the covid
crisis taught us?

Many entrepreneurs have found opportunity in the pandemic crisis. During the #howto conference, we are asking the invited personalities what positives have they gotten from the current situation.

Data break:
Analyses by Slovenská
sporiteľňa experts

How is our economy doing? Who is the winner and who is the loser of the covid crisis? In which segments should we look for business opportunities? Data analysts of Slovenská sporiteľňa will tell you more.

What else can you look forward to

Meetings
with potential
business partners

Eventee – a special app
to arrange a meeting
and ask questions

Lunch
as a culinary experience
prepared by Michal Kordoš


In the past, he worked
in the best restaurant
in the world Nome in Copenhagen

Pilsner Urquell




Tasting
of seasonal
specials

What else can you look forward to


#howto conference partner

The event will be in OTP mode (vaccinated, tested negative or recovered from COVID-19).
Upon entry, each participant is required to present a GreenPass application certificate indicating vaccination, proof of  recovery or a negative test. Otherwise, entry to the conference will not be allowed.

 

Organisational information

 

  • When?
    20 October 2021, from 8:00
  • Where?
    Stará tržnica, Nám. SNP 25, Bratislava
  • Entrance fee?
    The event is free but has a limited capacity of 300 participants.
    For those who don’t get to #howto in person, an online stream will be available (after registration).
  • Getting there
    Register on this page. We will send you an e-mail confirmation of participation at the event or an online tracking link later.
  • Conference language
    Slovak.
  • Organised by
    Slovenská sporiteľňa, akonato@slsp.sk

The number of participants
is limited

The number of participants is limited.
Apply for free live stream from the #howto business conference 

Previous years
of the #howto conference

Previous years
of the #howto conference